Fear of Fish

I'm interested as to what people think of the company name "Fear of Fish", so far I've had plenty of positive feedback and only one negative comment. Let me give you a little about the name (there isn't much) and then feel free to comment on what you think of the name. I'm probably asking for trouble by doing this, but I appreciate the feedback either way.

When I was initially trying to come up with a name for my business, I went through the usual iterations of "van Dyke Designs", "van Dyke Development", and many other version of my name and the business type. However none of these inspire me, and I believe a company name should reflect the line of work that a business is in, even if it is with a vague reference. A business name should be imaginative, and unforgettable, it should make people talk. Think "Virgin", think "Apple", both of these don't seem to relate to the products at all.

So, I put my thinking cap back on, and started with other more original and obscure attempts. "Pyroclasm", "Deathcoil", "Innervate"....nope, nothing inspiring there. Then one of my clients made what he thought was a comedy attempt:

"Fear of Cheese"! Interesting, I really like this name, but it has one fatal flaw, I love cheese. However, I really don't like raw fish, to eat that is. Sushi is just not for me. And so, there was the epiphany and "Fear of Fish" was born.

Let me know what you think, maybe tell me your company name and where you got it from, why you chose it, what did you turn down to get it?